NEW YORK, NY–(Marketwire – June 3, 2010) –  Lauraville Packaging, LLC announced today that it will launch its standardized on-pack advertising solution, encapsul-Ad(TM), at EastPack, June 8-10 at the Jacob K. Javits Convention Center in New York. The product allows retailers and advertisers to generate additional branding revenue by engaging the consumer at the point of purchase.

“A product’s promotional campaign ultimately drives product sales, but encapsul-Ad(TM) drives the promotion itself, placing it directly in the consumer’s line of vision at the moment the purchasing decision is made,” said James Mathewson, President and CEO, Lauraville Packaging.

Lacking standardized solutions, retailers and manufacturers often resort to loose in-pack coupons or insecure on-pack attachments, either of which can be misplaced or go unnoticed. encapsul-Ad(TM) ensures that consumers are informed at the point of purchase or the point of delivery with an eye-catching presentation that creates an immediate sense of excitement and delivers a tangible loyalty card, coupon or pamphlet to the consumer, thereby fueling both cross-promotions and future sales.

encapsul-Ad(TM) refines the traditional on-pack advertising model by providing a turnkey solution, combining sleek, cost-effective designs with in-house manufacturing of the delivery packaging, saving design time and reducing production costs.

Lauraville Packaging, LLC designs and manufactures adhesive-backed packaging solutions, meeting consumer demand for more challenging and eye-catching promotional packaging via itsencapsul-Ad(TM), Smart-Pak(R) and Versa-Label(R) product lines and contract manufacturing services. Lauraville’s end customers have included international and domestic retailers, manufacturers of consumer products, household appliances and agrochemical products as well as promotional, marketing, commercial printing and labeling firms. Its adhesive-backed solutions package various items relevant to multiple industries, including gift, loyalty or membership cards, promotional DVDs, flash drives, coupons and informational and instruction booklets. The business dates to 1983, when its predecessor, Northeast Packaging, began packaging directions for use for the agrochemical industry. Lauraville maintains its corporate headquarters in Syracuse, New York, with manufacturing and warehousing facilities located in Geneva, New York.

Lauraville Announces Change in Ownership and Roll-Out of Green Initiatives

Company’s Promotional Packaging Capabilities Positioned to Meet Packaging Industry’s Growing Need for Sustainable, Cost-Effective Solutions Syracuse, New York, March 16, 2010 — Lauraville Packaging, LLC, a newly-formed subsidiary of Quarry Road Holdings, LLC, announced today that it has acquired all of the assets of Geneva, New York-based packaging company Lauraville Specialty Products, LLC, including manufacturing facilities located in Geneva and exclusive rights to the company’s product lines, services and national distribution chain. The transaction closed on January 19, 2010.

“We are excited to announce the acquisition of a company that is uniquely positioned to meet both the opportunities and the competitive challenges facing the packaging industry today, particularly with respect to promotional packaging,” said James Mathewson, President and CEO, Lauraville Packaging.

“This acquisition will allow Lauraville to expand its industry footprint and to continue to develop innovative solutions to better serve current and prospective customers, while also bolstering a growing industry commitment to sustainable materials and green supply chain initiatives.”

Under the terms of the acquisition agreement, the former principal of Lauraville Specialty Products, George A. Bastedo, Jr., will remain with the company as Senior Vice President of Operations.

“I am very pleased to be a part of Lauraville going forward and to have the opportunity to continue to work with the customers and employees I have known well for the past eleven years,” said Bastedo. “My role will focus on sourcing cost-effective raw materials, including sustainable alternatives, and on monitoring day-to-day operations to ensure that efficiency and cost savings are captured and passed along to our customers.”

Lauraville Packaging, LLC provides custom manufactured adhesive-backed packaging solutions, meeting consumer demand for more challenging and eye-catching promotional packaging via its Smart-Pak^® and Versa-Label^® product lines. Lauraville’s end customers include international and domestic manufacturers and distributors of consumer products, household appliances and agrochemical products as well as promotional, marketing, commercial printing and labeling firms. Its adhesive-backed solutions encapsulate various items relevant to multiple industries, including gift or membership cards, promotional DVDs, flash drives, coupons and informational and instruction booklets.

The business dates to 1983, when its predecessor, Northeast Packaging, began encapsulating product information booklets for the agrochemical industry in Rochester, New York. Lauraville is a wholly owned subsidiary of Quarry Road Holdings, LLC, and maintains its corporate headquarters in Syracuse, New York, with manufacturing and warehousing facilities located in Geneva, New York.

Please visit us at www.lauraville.com.